Meet Our Team
Christos Yiannakou
Founder & Lead AI Growth Strategist
With over a decade of hands-on experience in regulated financial sales, Christos understands the realities of growing advisory and wealth management firms. His background combines revenue growth with deep compliance awareness, enabling AI systems that prioritize control, quality, and measurable outcomes.
Yasmin Bradbury
Head of Client Growth & Sales Strategy
Yasmin is a growth strategist with experience across regulated financial services, including life insurance and accounting. She specializes in aligning acquisition systems with firm objectives, ensuring outreach is compliant and revenue-focused. Her work enables sustainable, measurable growth while maintaining brand trust and regulatory integrity.
How We Help Financial Teams Succeed
✔ Design tailored AI solutions built specifically for regulated financial sales
✔ Analyse 100% of advisor interactions to uncover performance opportunities
✔ Streamline workflows to increase efficiency and reduce manual tasks
✔ Embed compliance, governance, and risk controls from day one
✔ Equip leadership with clear, real-time data for smarter decisions
✔ Enhance advisor performance while reducing regulatory exposure
✔ Unlock sustainable growth without compromising safety or trust
Smarter systems. Lower risk. Measurable growth.
Our decade-long experience in regulated financial sales gives us a unique perspective: we understand both the challenges of compliance and the opportunities for growth. That’s why our AI solutions are designed to enhance performance, reduce risk, and unlock new business potential—without compromising safety or trust.
Our mission
Transforming financial sales with intelligent, compliant AI that drives growth, insight, and trust.
AI solutions that help advisors make smarter decisions, improve performance, and earn client trust.
Leading AI Innovation with Values
Innovation
We harness cutting-edge artificial intelligence to create solutions that transform financial advisory, streamline operations, and deliver smarter insights.
Integrity
Trust is at the core of everything we do. Our AI tools are designed to maintain full compliance, ensuring advisors and clients can rely on our solutions with confidence.
Collaboration
We work closely with financial teams to tailor AI solutions that complement their expertise, enabling advisors to deliver exceptional client experiences.
Excellence
Our decade of experience in regulated financial markets drives us to deliver AI solutions that optimize performance, improve decision-making, and exceed expectations.
Sustainability
We design AI solutions that support long-term business growth, enabling advisors to build lasting client relationships and future-ready financial strategies.
Partner with Apex Business AI
Join the growing community of financial advisors and organizations transforming their business with intelligent, compliant AI. With over a decade of expertise in regulated markets, we deliver solutions that empower teams, optimize performance, and build lasting client trust. Let’s shape the future of financial advisory together.
